Business Communication Essentials, 7th Ed.
Chapter 1. Professional Communication in Today’s Digital, Social, Mobile World
"Humans have radically changed the way we shop and buy since days of Mad Men, but most companies haven't followed suit.
Take a look at the videos.
"Women are changing the landscape of communications.
Bryan Eisenberg covers the topic in an article at ClickZ.
In a short video, Brian Halligan interviews David Meerman Scott (photo, left) about the ideas in Scott's book - The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business.
"Applying for a job typically consists of providing two documents to your potential employer: a resume and a cover letter.
"An epidemic of bad, inefficient, overcrowded meetings is plaguing the world’s businesses — and making workers miserable.
"As I reflect on all the conversations I have, I realize that most of the time, we’re not talking about complex ideas.
"Most people know they should ask questions at the end of a job interview, but what do you ask?
"Hiring managers spend just six seconds on your resume before they decide on you — this is exactly what they look at.
Matt Johnston (photo, left) presents a video on his 8 tips for Google Search.
"The first time I made a presentation to an executive team, I quickly realized it wasn’t business as usual," writes Lea McLeod (photo, left).
"While you may end up being asked the standard "what is your weakness" question at a job interview, a sneaky employer may try to slip in some questions that are illegal to ask, in order to gain some possibly sensitive information.
"Learn how to write for mobile devices.
"At work and at home, we want what we want.
"Does a set of data make you feel more comfortable?
"No matter how unselfish you are, you probably still find yourself trying to influence people to do the things you want them to do.
"Success at work stems from face-to-face communication with others.
"Have you ever felt like you're talking, but nobody is listening?
"I’ve written hundreds of posts since beginning this blog.
"Brands are trying their hardest to rewire the way you speak--renaming products, what we call ourselves at work, and even how we think about ourselves as customers.
According to Matt Johnston, "We're always negotiating both at work and at home.
"If you've ever listened to yourself speak in a voicemail or video, you've probably wondered aloud "is that what I really sound like?
"Relationships are the lifeblood of any business, and the ability to connect effectively with your employees, investors, vendors, customers, and others in your community and industry — the really important people in your business — can open up many doors for you and your company" says Peter Economy (photo, left), in a piece at Inc.
