Excellence in Business Communication, 10th Edition
Chapter 8. Writing Routine and Positive Messages
"Many people will tell you that the most effective way to find your next job is by meeting people and fostering relationships," says Matt Johnston (photo, left).
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"When a plane is grounded or there are delays, customers sometimes vent their fury on Twitter.
"The secret to a loyal customer base is no secret at all: Great customer service will bring them back every time.
According to Justin Gmoser (photo, left), "If there's one thing you should get right when visiting a foreign country, it's the greeting.
Recently Gmail began dividing its incoming email into 3 inboxes - primary, social (Twitter, LinkedIn, Pinterest), and promotional (newsletters, retail offers, etc.
"There are many things you have to remember to do and say in an all-important job interview, but don't miss the elephant in the room: the things that you should never do," says Justin Gmoser in his introduction to his video on the topic.
"Public speaking is hard enough for most of us.
Ric Dragon (photo, left) gives a report on his conversation with Christi McNeill, project lead of social business and listening at Southwest Airlines.
In this video the editors at Wipster interview key people in the industry.
Stephanie Walden discusses customer relationship marketing (CRM) in a piece at Mashable.
This video presentation by Professor Patricia Jenkinson describes the process of perception and helps explain why we each perceive the world in a unique way.
"Martha had some strong comments about bloggers, yet her PR folk pitch bloggers in an attempt to tap into their influence with their audience.
"A Utah couple is suing an online merchant that fined them $3,500 for writing a negative review and sparked a financial nightmare for more than a year by reporting the alleged debt to credit rating companies.
"Beyond being late and looking like a slob, there are a few things that you should NEVER say during a job interview.
Take a look at this summary of a Temkin Group report covering the topic.
"Watch this video to find out how the fast-paced growth in mobility is shaping businesses and enterprise mobility, and what a robust strategy can do to ensure success for the future of your organisation.
Lynn Gaertner-Johnston (photo, left) gives us "a perfect way to show someone you care.
"Happens to everyone.