Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
"Have you ever felt like you're talking, but nobody is listening?
"Brands are trying their hardest to rewire the way you speak--renaming products, what we call ourselves at work, and even how we think about ourselves as customers.
"There are so many interesting facts and numbers in the world of presentations, this infographic could be 5 times the size.
According to Matt Johnston, "We're always negotiating both at work and at home.
"Our focus has shifted from Social Media to VISUAL Social Media.
"It’d [be] easy to bash PowerPoint, especially given the poor uses we see all too often .
"If you've ever listened to yourself speak in a voicemail or video, you've probably wondered aloud "is that what I really sound like?
"Twitter’s search tool is an incredibly powerful part of the system but it’s criminally underused.
According to Karla Guiterrez, "eLearning professionals are often over-confident about a course’s ability to capture an audience’s attention and engage users with its content.
"This article looks at strategies you can use to ensure that your use of email is clear, effective, and successful.
"We all want what we want, but it's always difficult to figure out how to get it," writes Matt Johnston in the introduction to his video on the topic of power words.
According to Vicki Davis, "Every email message from a parent or colleague is an opportunity to create a powerful impression.
Educational Technology and Mobile Learning present their list.
"Remembering the names of the people you meet will help you stand out and make a good impression.
"Here are seven easy ways to prevent email from killing your productivity and taking over your day: .
Jeff Haden presents each tip and a link to the appropriate TED talk including one by Malcolm Gladwell.
According to Bob Hutchins, "What people are sharing and how they’re sharing it is changing.
"Here is one of the most common business inquiries I receive: 'I am about to launch a (business/book/seminar) and want to use Twitter to do it,'" says Mark W.
Justin Gmoser covers the topic in a video presentation.
"To many people, LinkedIn seems like a chaotic, confusing mess," declares Janet Scarborough Civitelli, Ph.
"Videos and photos are more likely to get clicked and shared on social media.
Sherwood Fleming covers Microsoft's Skype Translator.
"Sir Tim Berners-Lee invented the World Wide Web 25 years ago.
Take a look at a "Day in the Life of" Morgan, a communications employee at JetBlue.
Here is a Justin Gmoser video on the topic.