Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
Jeff Haden presents each tip and a link to the appropriate TED talk including one by Malcolm Gladwell.
According to Bob Hutchins, "What people are sharing and how they’re sharing it is changing.
"Here is one of the most common business inquiries I receive: 'I am about to launch a (business/book/seminar) and want to use Twitter to do it,'" says Mark W.
Justin Gmoser covers the topic in a video presentation.
"To many people, LinkedIn seems like a chaotic, confusing mess," declares Janet Scarborough Civitelli, Ph.
"Videos and photos are more likely to get clicked and shared on social media.
Sherwood Fleming covers Microsoft's Skype Translator.
"Sir Tim Berners-Lee invented the World Wide Web 25 years ago.
Take a look at a "Day in the Life of" Morgan, a communications employee at JetBlue.
Here is a Justin Gmoser video on the topic.
According to Aaron Taube, "To make sure you and your future employer get off on the right foot, it's important to avoid meaningless buzzwords like "strategic" that make it look as if you haven't put a lot of thought into your profile.
"Success at work stems from face-to-face communication with others.
"Everyone knows they should ask questions at the end of a job interview, but what do you ask?
Harvey Schacter (photo, left) writes, "Your biggest problem with e-mail may not be the stream of messages floating into your inbox 24 hours a day.
Investopedia offers a variety of short videos on fundamental investing topics.
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Use the quick ratio to see how healthy an investment target—or potential employer—is.
See what investors look for in a company’s income statement.
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Wharton professor Eric W.
Chances are you'll have at least one video interview using Skype or another Internet-based phone service.
"Every company is defined by a few things: its name, logo, and brand identity.