Excellence in Business Communication, 11th Edition
Chapter 10. Writing Persuasive Messages
Kim Lachance Shandrow reports.
"Many of us dream of being magically persuasive, to be able to enlist our co-worker to help us, our team member to support us, and our partner to listen to us," says Lolly Daskal of Inc.
"College can be an overwhelming and intimidating experience for even the best student.
The material associated with this item is no longer available, but we invite you to read Jason Nazar's article in Forbes on the same topic, "The 21 Principles of Persuasion.
Follow these tips to make sure your posts get noticed and get read.
"Is your company producing relevant, useful content?
"What are the rules of data visualization, a practice that draws on research into cognitive theory, graphical perception, statistics and journalism?
"Raymond Sheen, president of Product and Process Innovation, Inc.
Drake Baer thinks emoji are getting a bad rap.
See the infographic.
Staples presents 7 reasons why you should be using email in your marketing.
"Follow these steps to land your dream job: .
"Your body language speaks volumes about your mood and attitude.
"Even your best ideas mean nothing if no one listens to you.
"Japan is known for its complex rules for social behavior.
See Dan Rockwell's 10 ways.
"Lithium Technologies, a social customer experience management platform, announced the results of a recent survey performed on its behalf by Harris Poll, finding that brands are increasingly under pressure by consumers to innovate," writes Justin Lafferty in a piece at AdWeek.
"There’s real power in sending a handwritten note to a customer: a card to thank a customer for subscribing, to celebrate with a customer for completing her first project with you, and so forth.
"But, as you may have noticed, a lot of people are trying to tell stories these days.
"Napoleon Hill, author of the best-selling 1937 book "Think and Grow Rich," explored the habits of the most likable people in his essay "Develop A Pleasing Personality," which was included in the book The Science of Success.
"This infographic provides step-by-step interview tips for both the interviewee and the interviewer.
"I'm an average guy trying to become better in both my work and home life.