Excellence in Business Communication, 11th Edition
Chapter 10. Writing Persuasive Messages
Randy Krum features an infographic on the topic.
Work4Labs has created an infographic named "Mobile Recruiting by the (Surprising) Numbers.
"Talking about yourself is hard.
Jeff Haden writes, "Some people like to learn from mistakes.
"Let’s take a look at the top social media brands as if it was a game of SNAKES and LADDERS.
"SMS remains the most useful engagement tool on mobile, followed by QR codes, two-way SMS and push notifications according to this new infographic.
"We’ve all seen it.
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"You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.
More and more companies rely on the social web to influence customers before the sale and support them after; these statistics explain why social help is becoming so pervasive.
"So we’re taking a stand here," begins Terry Heick, director at TeachThought.
"Sweaty palms.
The amazing world of Coca-Cola via an infographic.
The Money Chart from Randall Munroe’s webcomic xkcd.
In both the business environment and in personal life it is essential to know how to get what you want — and get people to say yes to your requests.
What role should persuasive arguing play, if any, in negotiations?
I've just deleted a rather abstract introduction I wrote to this article about truth.
Interested in including some humor in your next public speech.
"We've all heard of or experienced ourselves the mental or physical brain freeze that's often described as "choking" under pressure.
Here are the sevev benefits that drive human behavior and will you help write more persuasive messages.
This entertaining animated video explains how to use the science of persuasion in six effective and ethical ways.