Excellence in Business Communication, 10th Edition
Chapter 8. Writing Routine and Positive Messages
Steven Gaffney (photo, left) talks about honest communication in this CommPro.
"As a performance coach I’ve been privileged to work with a varied selection of fascinating people.
"There is an old adage: "As a man thinketh in his heart, so is he.
"The big upside of Instagram for companies is the ability to easily develop a communication strategy about their products and services that is by essence more direct and engaging than that of their website, which tends to be more institutional and corporate," writes François Mathieu at Pikock.
"Have you ever had to talk out a decision in a big meeting?
"I was walking around Seattle's Sea-Tac International Airport yesterday, waiting for my flight to Maui, when I admired a T-shirt with a clever slogan: Washington Rain Festival, Jan.
"A French monk said to be "the world’s happiest man" because of his abnormal capacity for joy once told me that he doesn’t get stage fright because he has eradicated “mental toxins.
"If I asked you to tell me three immediate ways in which you could improve your trustworthiness — and these couldn’t be things that take a period of time like following through on what you say — you would probably list nonverbal concepts like speaking confidently and mirroring body language to develop rapport.
"Knowledge seldom takes the place of experience.
"Why should we avoid well-worn phrases and clichés?
"I’ve posted a lot of research from experts on getting people to like you, being influential and having great conversations," says Eric Barker.
"Want to give a presentation that has the magic of a TED Talk?
"Here are a number of tips that will help you get the most out of your time and efforts without infringing on your well-being.
Shel Israel (photo, left) shares his 12 tips.
"Martha had some strong comments about bloggers, yet her PR folk pitch bloggers in an attempt to tap into their influence with their audience.
"It’s easy to see that the rise of social media has changed the way we communicate with those around us.
"If my marketer misses a typo while writing about a product, I want my packaging staff to catch it before the design gets sent to print.
"A Utah couple is suing an online merchant that fined them $3,500 for writing a negative review and sparked a financial nightmare for more than a year by reporting the alleged debt to credit rating companies.
"Honesty is the best policy — but if you don’t look like you’re telling the truth, it won’t matter that you actually are!" says Carol Kinsey Goman, Ph.
"If you're like most professionals, you probably write dozens of emails a day but barely think about the subject line.
Jasmine Henry reports that, "There is only a 16% chance someone will actually read your entire blog article.
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