Excellence in Business Communication, 11th Edition
Chapter 10. Writing Persuasive Messages
Alison Griswold (photo, left) presents an article based on LinkedIn's list of the ten most overused words on resumes.
"I don’t know about you, but nothing irks me more than reading and editing a document riddled with mistakes apparently made by a seven-year-old, only to find the author is a well accomplished executive.
"Why do you use social media?
"Worrying is an illusory form of control.
"One of the easiest mistakes to make during a business encounter with someone is to misjudge how much space the other person needs.
According to Carol Kinsey Goman (photo, left), "A long time before your performance proves them right or wrong, people will have made an emotional decision about whether to follow you, trust you, or even listen to you.
In this CommPro.
"The following is a list of LinkedIn tools for business to help increase your LinkedIn effectiveness.
"SMS remains the most useful engagement tool on mobile, followed by QR codes, two-way SMS and push notifications according to this new infographic.
Paul Stannard (photo, left) offers a solution to unproductive meetings.
"Tired of distractions clouding your focus?
"We’ve all seen it.
"Executives have their internal communications staff churn out talking points and Powerpoint decks galore.
"Is brain work going the way of manual work?
"In addition to your resume, everyone should have a professional bio," writes Marie Raperto (photo, left).
"Way before the sun peeks over the horizon, a few chosen people awaken from their slumber and dive head first into their day.
The Writer's Center at the University of Wisconsin, Madison, features an article on the topic of writing clean, concise sentences.
"Have you ever taken on additional responsibilities when your schedule was already fully booked?
"Here’s the headline of a sales pitch email that landed (with a thud) recently in my inbox: .
We write a lot about resumes — what to do, and what not to do.
Learn how to convert a PowerPoint presentation into a sharable video.
Fudging details will hurt you in the long run.
"You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.
The Undercover Recruiter presents a "new infographic that explores mobile job seeker behavior today and expectations for the future.