Business Communication Essentials, 8th Ed.
Chapter 6. Crafting Messages for Digital Channels
According to Christina Baldassarre (photo, left), "Being aware of what is perceived positively on social media is key to a successful personal brand.
"Here are the best blogs at the Fortune 500 companies with an important note: The blogs at high-tech companies like IBM, Google, Dell, Intel, Cisco and Microsoft are so good, they are in a category by themselves.
"Today’s students and career-changers have access to more career planning information than ever before.
Check out these examples of e-portfolios presented by Auburn University.
"Whether you're a business owner or an avid IM user, or both, here are 10 instant messaging dos and don'ts.
"Profile avatars grace the profiles and pages of countless social media networks and are constantly interpreted by others - whether we want it or not.
From brief reviews to online videos, see how content from consumers is reshaping contemporary marketing.
As the world’s largest retailer, Walmart is using its considerable influence to increase sustainability in the global supply chain.
The Data-Driven Marketing Institute is a strong advocate for database marketing techniques.
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Why not make a career of it?
Chain Store Age tracks the latest ideas in retailing formats.
The Mobile Marketing Association, whose members include many of the biggest consumer brands in the world, is helping refine the art and science of marketing to today’s mobile buyers.
Seth Godin is one of the most widely followed writers in contemporary business, with pithy advice for presenting your business and yourself to the world.
The nonprofit organization Catalyst conducts extensive research around the world to identify and understand opportunities to improve gender inclusivity in business management.
The National Business Incubation Association has information about incubators and links to one in your area.
B Lab is a nonprofit organization that helped develop the benefit corporation model and offers B Corp certification to companies that emphasize social and environmental values in their operations.
Impact Hub is a global community of local “hubs” that nurture social entrepreneurs.
The free ebook and a pair of PowerPoint templates will help you make more-effective slide-document hybrids.
Bovee and Thill’s Data Visualization and Infographics Gateway
Introduction to Data Visualization
Data visualization is a diverse class of display capabilities designed to overcome two limitations of conventional charts and graphs: showing anything other than numeric data, and displaying more than a few dozen data points or multiple types of data without getting impossibly cluttered.