Business Communication Essentials, 8th Ed.
Chapter 6. Crafting Messages for Digital Channels
Bovee and Thill are the only authors who explain and illustrate in every chapter in their textbooks how mobile is revolutionizing business communication.
"If you're like most professionals, you probably write dozens of emails a day but barely think about the subject line.
To view the entire infographic click on the image or the link below.
"A study of how older teenagers use social media has found that Facebook is “not just on the slide, it is basically dead and buried” and is being replaced by simpler social networks such as Twitter and Snapchat," writes Matthew Sparkes in a piece for The Telegraph.
According to John Brownlee (photo, left), "In a world where inbox zero is the ultimate goal, who cares about good typography?
Robin Good's Pinterest selection on the topic.
"If you own a small business, you've been told that you need to get on Facebook, get on Twitter, and create a presence for your brand in order to compete in today's digital landscape.
"Startups face tremendous pressure while competing with their bigger counterparts.
Click the Pinterest logo to the left or the link below to view the Pinterest page.
Lee Odden (photo, left) covers the topic.
"The most important thing you should keep in mind is if anyone would want to share or recommend the specific post to their family and friends.
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
Watch the video at Vimeo.
"I enjoy coaching people with their blogging efforts and there are 10 pieces of advice I seem to dispense the most often.
"This assessment of your skills at using PowerPoint will help you understand what skills you need to learn in order to be a more proficient user of PowerPoint for your presentations.
Click on the image, or the link below, to view the Pinterest page.
""There's something overtly personal about a handwritten letter and it's so rare these days," says etiquette expert Thomas P.
Here is a Pinterest page on workplace issues.
'You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.
Jennifer Frost, with GrammarCheck.
Teaching oral communication on Pinterest.
"We need new rules on when you should text, when you should call, when you should email," writes Nicholas Carlson (photo, left).
"In this post, I talk about 5 pivotal actions I made in the last year to ignite my blog growth to take off, raise my profile online and get results for my business," says Donna Moritz (photo, left).
"If you’ve ever found yourself writing an email (or contemplating writing an email) to a Very Important Person, you know how intimidating it can be.