Business Communication Essentials, 8th Ed.
Chapter 6. Crafting Messages for Digital Channels
Ian Cleary (photo, left) presents his 19 tips.
"Video marketing is exploding in popularity, and with good reason: According to a report from Vidyard, more than 70% of marketers say that video produces conversions better than any other type of content.
According to Travis Bradberry (photo, left), "Email strips a conversation bare.
Check out our gallery at Pinterest.
"Twitter is one of the best platforms for creating and growing your personal/professional learning network (PLN).
"One of the most noticeable attributes of the millennial/Generation Y and Generation Z workforces is the demand for a digital experience in the workplace that mirrors the digital experience in their personal lives.
"One of the most noticeable attributes of the millennial/Generation Y and Generation Z workforces is the demand for a digital experience in the workplace that mirrors the digital experience in their personal lives.
Aja Frost and TheMuse.
"Amit Agarwal is the founder of Digital Inspiration, a popular tech & how-to website since 2004.
"Educators are often admonished to design work that 'leaves the classroom.
Jeff Bullas reports.
"There are many different ways of telling a story, but everything starts with an idea.
Jessica Stillman (photo, left) presents a solution for the "massively overstuffed inbox" courtesy of Brad Feld.
"The number of unread emails in my inbox recently reached an all-time high," says Jacquelyn Smith of BusinessInsider.
"It’s tempting to simply outsource the blog to an agency and call it a day.
Created by Bovee and Thill, the authors of the best-selling college textbooks in business communication for more than 25 years, and the ONLY authors who explain and illustrate in every chapter in their textbooks how mobile is revolutionizing business communication.
"If you’re a blogger, content writer, journalist, or novel writer, here are 10 FREE online tools that I recommend you to use to make your writing life a whole lot easier: .
"An annual report by The Open University said the current key challenge for education specialists is to engage thousands of learners in productive discussions while learning in a collaborative, online environment.
Sig Ueland presents the tools at PracticalEcommerce.
"A Salem College faculty member last semester took an uncompromising approach to curbing syllabus and inbox bloat: Why not ban most student emails?
"We asked a few of our more active “twitterati” Milken Educators for their thoughts, then added a handy resource guide to get you on your way.
"What does it take to avoid alienating the very people with whom we’re hoping to connect?