Business Communication Essentials, 8th Ed.
Chapter 6. Crafting Messages for Digital Channels
Created by Bovee and Thill, the authors of the best-selling college textbooks in business communication for more than 25 years, and the ONLY authors who explain and illustrate in every chapter in their textbooks how mobile is revolutionizing business communication.
"If you’re a blogger, content writer, journalist, or novel writer, here are 10 FREE online tools that I recommend you to use to make your writing life a whole lot easier: .
"An annual report by The Open University said the current key challenge for education specialists is to engage thousands of learners in productive discussions while learning in a collaborative, online environment.
Sig Ueland presents the tools at PracticalEcommerce.
"A Salem College faculty member last semester took an uncompromising approach to curbing syllabus and inbox bloat: Why not ban most student emails?
"We asked a few of our more active “twitterati” Milken Educators for their thoughts, then added a handy resource guide to get you on your way.
"What does it take to avoid alienating the very people with whom we’re hoping to connect?
According to Lisa Evans (photo, left), "These 8 habits are sure to alienate you on social media: .
Ramsay, the Blog Tyrant, weighs in.
"When used carefully, social media can be a useful tool rather than a distraction.
"There’s no denying the fact that social media has changed the face of marketing forever – and one of the most significant ways that it has altered the marketing landscape is the role it has played in the business sales funnel!"
10-31: USA Hockey
9-34: Whole Foods Market
9-39: USA Water Polo
9-42: Curves
8-32: JetBlue Twitter account
8-33: Lee Valley Tools
8-39: Yelp
"Are your visuals driving social media traffic?
Get everything you need to know from the Mobile Marketing Association.
The communication professionals at CommPRO explore the good and bad in crisis communication.
"Knowledge seldom takes the place of experience.
Lee Odden (photo, left) covers the topic.
"We need new rules on when you should text, when you should call, when you should email," writes Nicholas Carlson (photo, left).
One Page Love has a large gallery of one-page webs designs.
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
Usability experts at Nielsen Norman Group offer dozens of research-based articles on effective communication using mobile devices and other technologies.