Business Communication Essentials, 8th Ed.
Chapter 6. Crafting Messages for Digital Channels
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The communication professionals at CommPRO explore the good and bad in crisis communication.
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
"We need new rules on when you should text, when you should call, when you should email," writes Nicholas Carlson (photo, left).
Lee Odden (photo, left) covers the topic.
"Knowledge seldom takes the place of experience.
Usability experts at Nielsen Norman Group offer dozens of research-based articles on effective communication using mobile devices and other technologies.
Dianne Gottsman (photo, left) advises, "As you set out 2014 with fresh goals and resolutions, don't overlook your social media profiles and activity.
"You only have few seconds to capture their attention before your message gets drowned in the sea of updates.
"According to a 2013 HubSpot survey, blogging has overtaken SEO as the number one means for increasing traffic to your website.
"Humans have radically changed the way we shop and buy since days of Mad Men, but most companies haven't followed suit.
Bryan Eisenberg covers the topic in an article at ClickZ.
"Just because you’re been doing this for a few years doesn’t mean you have nothing to learn," says Allison Boyer.
"LinkedIn is a great platform for finding capable employees, but that's only the beginning of its value," declares Scott Gerber (photo, left) in a piece at Mashable.
Shanna Mallon (photo, left) uses a play on words to make her point.
Corey Eridon (photo, left) examines the data on the topic and provides the introduction to the infographic.
"One of my favourite sources for information and guidelines regarding referencing and citation styles is the Purdue Online Writing Lab (OWL).
"How long should my tweet be?
From the folks at Educational Technology and Mobile Learning.
Fergal Glynn posts his list.
John Brandon has mastered his email inbox but "there's one thing [he's] mastered even more than that: spotting a lack of confidence.
"Below is a list I have been working on for the last couple of days.
"There are so many interesting facts and numbers in the world of presentations, this infographic could be 5 times the size.