Business in Action, 9th Ed.
Chapter 14: Customer Communication and Product Distribution
"This is it.
Ric Dragon (photo, left) gives a report on his conversation with Christi McNeill, project lead of social business and listening at Southwest Airlines.
Stephanie Walden discusses customer relationship marketing (CRM) in a piece at Mashable.
"Martha had some strong comments about bloggers, yet her PR folk pitch bloggers in an attempt to tap into their influence with their audience.
Bovee and Thill are the only authors who explain and illustrate in every chapter in their textbooks how mobile is revolutionizing business communication.
"A Utah couple is suing an online merchant that fined them $3,500 for writing a negative review and sparked a financial nightmare for more than a year by reporting the alleged debt to credit rating companies.
Take a look at this summary of a Temkin Group report covering the topic.
Robin Good's Pinterest selection on the topic.
"The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone has been named the 2013 Financial Times and Goldman Sachs Business Book of the Year.
Click the Pinterest logo to the left or the link below to view the Pinterest page.
"As all entrepreneurs discover sooner or later, it takes more than sound business acumen to bring an idea, no matter how novel, to life.
Paul Maccabee (photo, left) is the President of Maccabee Public Relations.
Click on the image, or the link below, to view the Pinterest page.
"According to our internal reports, here — in no particular order — are the ten most frequent catches by our editors in your press releases: .
Here is a Pinterest page on workplace issues.
Teaching oral communication on Pinterest.
This collection of resources for business communication and business writing instructors focus on a wide variety of media, including videos, infographics, PowerPoints, PDFs, and podcasts, covering every relevant topic so you can keep your course fresh and up to date.
See our Pinterest page of PowerPoint programs for business communication instructors.
Check out the Pinterest page on employment.
Check out a Pinterest page of data visualizations.
"Understanding your customers is an integral part of building a loyal customer base.
We write a lot about resumes — what to do, and what not to do.
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