Excellence in Business Communication, 11th Edition
Chapter 10. Writing Persuasive Messages
"Get hired by thinking like the employer.
"How much does the pace of speech matter in diplomatic speaking?
Read the NYTimes.
"Tina Nicolai estimates she's read more than 40,000 résumés since launching Résumé Writers' Ink in 2010.
"We all know that being seen as confident, but not cocky, at work can have a positive effect on our careers.
Chris Weller presents the 18 spaces - as a one page presentation, or as a slide show.
"Ameen Haque, Founder of Storywallahs, is a storyteller, story coach and consultant.
"Carmine Gallo shares the three simple secrets all inspiring messages share, and how inspiring executives and entrepreneurs tell their brand or product story in a way that's understandable, memorable and emotional.
"Thanks to advances in neuroscience, brain scans, and data-driven studies, we've learned more about persuasion in the past decade than we had ever known previously.
"Top tips for building a presentation that matters and a Five-part Structure that will help turn your presentation into a conversation.
"Can we break bad habits by being more curious about them?
"This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective as reported in Dr.
Baruch College’s Beginner’s Guide to Business Research will point you in the right direction.
"Pre-suasion and Influence author Robert Cialdini [photo, left] came by Business Insider to talk about using the tactics of "pre-suasion" to help your career.
"Check out the Retail Across America in photos slideshow, watch the video stories from each state and find out where we're headed next.
"The thought of speaking up when you weren't expecting to contribute to the conversation is terrifying," declares Stacey Gawronski (photo, left).
"Maybe you’ve scored that prized interview you’ve been after for some time, or maybe your CEO chose you to deliver a presentation, or maybe you have a big networking event—whatever the case, you’re obviously excited, but you’re also really nervous.
"People need to be inspired, and they will only feel inspired if their leader is positively disposed — and joyful.
"No approach or technique can guarantee persuasion success, but there are ways to determine if you are, indeed, made to persuade," writes Mark Rodgers (photo, left) at his blog - PersuasionMatters.
"The Happiness Equation author and 1000 Awesome Things creator Neil Pasricha [photo, left] came by to talk about criticism.
Drake Baer reports.
"Tal Ben-Shahar [photo, left] taught the most popular class at Harvard University — and it was all about happiness.
"One of Amazon's largest fulfillment centers is in Phoenix, Arizona.
"Here are the top 10 network security challenges faced by small and midsize businesses (SMBs) in 2015 and tips to address them.
"Our parents warned us about it, but it’s hard to understand until you experience it first hand: as you get older, time seems to fly.