Excellence in Business Communication, 11th Edition
Chapter 10. Writing Persuasive Messages
"A lot of career advice is built around slogans like “follow your heart” or “follow your passion.
" University of Illinois study found that people who earn the most (more than $10 million annually) are only a smidge happier than the average Joes and Janes who work for them.
"Many of us dream of being magically persuasive, to be able to enlist our co-worker to help us, our team member to support us, and our partner to listen to us," says Lolly Daskal of Inc.
"College can be an overwhelming and intimidating experience for even the best student.
The material associated with this item is no longer available, but we invite you to read Jason Nazar's article in Forbes on the same topic, "The 21 Principles of Persuasion.
"Having a couple connections and an updated profile isn’t enough to make the most of LinkedIn.
"Raymond Sheen, president of Product and Process Innovation, Inc.
Drake Baer thinks emoji are getting a bad rap.
"Start by writing short, declarative sentences.
"In his fourth book, "American Nations: A History of the Eleven Rival Regional Cultures in North America," award-winning author Colin Woodard [photo, left] identifies 11 distinct cultures that have historically divided the US.
See Dan Rockwell's 10 ways.
Helen Coster (photo, left) presents "10 Tips for Better Business Writing.
"There’s real power in sending a handwritten note to a customer: a card to thank a customer for subscribing, to celebrate with a customer for completing her first project with you, and so forth.
"New research by Dr.
"I'm an average guy trying to become better in both my work and home life.
"Luckily, there are signs we can look for when trying to detect a lie.
"Let's say you want to ask your boss for a raise, one that puts you at $100,000," writes Drake Baer (photo, left) in an article at BusinessInsider.
"I normally introduce myself by my first name.
"If you're going to get anything done in business, you need people to respect you.
"Asiana Airlines flight 214 crashed upon landing at San Francisco International Airport on June 6, 2013.
"Facial expressions are a universal language of emotion, instantly conveying happiness, sadness, anger, fear, and much more.
According to Drake Baer, "Within moments of meeting people, you decide all sorts of things about them, from status to intelligence to promiscuity.