Excellence in Business Communication, 11th Edition
Chapter 10. Writing Persuasive Messages
"Do you hate your voice?
"Need to land on a decision that works for everyone?
"What negotiators don’t do, but should, says [Douglas] Stone [photo, left], is mentally prepare by reviewing five fundamental elements of a negotiation.
"Presenting information to a crowd is an art form.
"Being a good listener is one of the most important skills you can master if you want to advance your career and build meaningful relationships.
"A position could be an opinion, an idea, or a plan.
"How much does the pace of speech matter in diplomatic speaking?
"We all have to negotiate in life, whether it’s asking for a bigger raise, nailing down details of a contract or even getting your kids to do their homework.
"Wharton's Peter Cappelli discusses IBM's decision to rethink its remote work policy for some employees.
Read the NYTimes.
"When left unchecked, not only does rampant incivility make our days more tense, it also leads to a loss of focus, a loss of productivity, a deliberate slacking off among disgruntled employees, and even serious health problems.
"Content engineering or content marketing is essentially about designing the right kinds of content that might engage consumers.
"We all know that being seen as confident, but not cocky, at work can have a positive effect on our careers.
"Serial entrepreneur, angel investor, philanthropist, author and CEO of Bizzultz May McCarthy [photo, left] explains how intuition will help you achieve financial freedom.
"[Recently,] Savvy Psychologist Dr.
"Ameen Haque, Founder of Storywallahs, is a storyteller, story coach and consultant.
"What is the secret to the unparalleled success that keeps Amazon growing while so many traditional retailers are shutting their doors?
"Carmine Gallo shares the three simple secrets all inspiring messages share, and how inspiring executives and entrepreneurs tell their brand or product story in a way that's understandable, memorable and emotional.
"Thanks to advances in neuroscience, brain scans, and data-driven studies, we've learned more about persuasion in the past decade than we had ever known previously.
"Can we break bad habits by being more curious about them?
"This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective as reported in Dr.
These brief podcasts focus on marketing applications of social media.
"Pre-suasion and Influence author Robert Cialdini [photo, left] came by Business Insider to talk about using the tactics of "pre-suasion" to help your career.
Listen to the podcast by Noah Zandan (photo, left).