The hosts of this podcast discuss recent examples of ethics and ethical lapses in using social media.

In this podcast interview, entrepreneur Willy Franzen describes a fascinating experiment he conducted in which job seekers used advertising on Facebook to target specific employers.

In this podcast interview, entrepreneur Willy Franzen describes a fascinating experiment he conducted in which job seekers used advertising on Facebook to target specific employers.

Here is the Quick Learning Guide for Chapter 9.

This brief PowerPoint presentation identifies the different types of emotional appeals and helps you select the most-effective appeal for any marketing or sales message.

This entertaining animated video explains how to use the science of persuasion in six effective and ethical ways.