Excellence in Business Communication, 11th Edition
Chapter 10. Writing Persuasive Messages
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Dylan Connell (photo, left) shares his "6 things you didn't know about advertising.
Sarah Green interviews Bryan Garner in this podcast at HBR Blog.
Erinn Bucklan discusses Dale Carnegie's How to Win Friends and Influence People.
"In this Business English Pod episode we’re going to look at making a verbal progress report during a meeting.
"This is the second in a two-part Business English Pod series on motivating your team.
"In this lesson, we’ll look at some ways to motivate your team.
"The fear of public speaking is the most common fear and prevents many people from achieving their potential.
"This is the second in a two-part Business English Podcast lesson on resolving conflict, in which we’ve been focusing on solving everyday disagreements in the office.
In this piece at BusinessInsider.
"People do not always get along, so dealing with conflict is part of any job.
"This second part of a two-part Business English Podcast series on running and participating in a problem-solving meeting.
"One of the most common reasons for holding a meeting is to solve a problem.
"In this intermediate Business English Pod lesson, we look at ways to give and ask for opinions.
"This is the first in a three-part Business English Pod series that explores the use of many different language techniques in the context of a merger.
"As a non-native speaker of English, you might often find yourself in situations like this: You’re sitting in a meeting or a teleconference, and some of the participants are native English speakers.
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
Paul Maccabee (photo, left) is the President of Maccabee Public Relations.
"In this Business English Podcast lesson we’re going to look at useful language for handling the practical details of a business visit, such as airport pickup and restaurant or hotel booking.
"Talking about yourself is hard.
Jeff Haden writes, "Some people like to learn from mistakes.
"The New Yorker's Maria Konnikova explains the science behind why we need to sleep more, waste less time on the internet, and stop multitasking.
"Have you ever taken on additional responsibilities when your schedule was already fully booked?
"You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.