Excellence in Business Communication, 10th Edition
Chapter 8. Writing Routine and Positive Messages
"Hiring managers often doubt that anyone really wants to take a step “down.
"Beyond the prerequisite of merely getting the audience to listen, your voice also projects an image about you that can enhance your credibility and persuasiveness — or not.
Lydia Dishman reports at Fortune.
According to AdRoll, which offers the service, "Retargeting converts window-shoppers into buyers.
Video at HBR.
"These 25 examples of gamification in business run the gamut for potential uses, but brands are coming up with innovative ways to incorporate game-like features into ordinary activities every day.
"Managing change is the make or break for successful organizations and their leaders.
Geoff Colvin reports at Fortune.
"She brings a Wall Street sensibility to the “moonshot” tech company.
“It’s not like stores are dead, but you’re going to see a reimagining of retail and malls," says Barbara Kahn (photo, left).
"'I had never done tech.
"Mounting and sustaining social initiatives takes time, talent and resources.
"Emotions are what make us human, but sometimes, our most human side can lead us into pitfalls that could have been easily avoided had we kept our emotions in check.
"Is your company producing relevant, useful content?
A CNN iReport by Neil Nash.
"What constitutes a “career change” is a bit vague, but I like to think of it as taking a job in a new industry so that you can continue to develop your personal and professional skills.
According to Liz Ryan, "For years a resume was a bland, boring recitation of the jobs you’d held, but now a resume is much more than that.
"You want to stop procrastinating?
"Culture shock is the confusion and agitation one encounters when being in a foreign place.
Lily Herman reports.
"A lot of people are confused.
"In order to have fewer, more purposeful meetings, we need a more robust vocabulary to describe them.
"How is it that some bloggers are able to create and grow large blogging empires, while others are met with constant failures?