Business Communication Essentials, 8th Ed.
Chapter 6. Crafting Messages for Digital Channels
"Learn tips and techniques from amateur turned professional filmmakers.
"We'll go to the doctor when we feel flu-ish or a nagging pain.
"YouTube Video Production and Video Editing Tips for Business, Social Media Marketing World 2017: YouTube Video Production from Idea to Execution.
"Predictable Success author Les McKeown [photo, left] understands why some business founders find the “startup mentality” so appealing.
"Nicole Russo (photo, left), stylist and founder of Let's Get You, helps people realize their full potential and become the person they want to be through their style.
"Producing a short film requires an individual to collect money, budget the project and take care of all organization aspects.
"Thankfully there are tactics and tools for managing the deluge, and they don’t have to involve achieving the often-elusive (some would say ridiculous) goal of Inbox Zero.
"Tax forms, credit agreements, healthcare legislation: They're crammed with gobbledygook, says Alan Siegel, and incomprehensibly long.
"We consulted Amanda Augustine [photo, left], career advice expert for TopResume, about how to send a clear and compelling message to a company you're dying to work for.
"We believe we should work hard in order to be happy, but could we be thinking about things backwards?
"Career analyst Dan Pink examines the puzzle of motivation, starting with a fact that social scientists know but most managers don't: Traditional rewards aren't always as effective as we think.
"Ever wondered why it's called "7UP"?
"You spend weeks preparing for a job interview and give 110% once you're in the hot seat.
"I’ll cop to (possibly) having lost control of my inbox now and again, swamped by the waves of incoming missives flowing over the transom.
"Dave Isay [photo, left] opened the first StoryCorps booth in New York’s Grand Central Terminal in 2003 with the intention of creating a quiet place where a person could honor someone who mattered to them by listening to their story.
"In our louder and louder world, says sound expert Julian Treasure, "We are losing our listening.
"It’s not that I don’t want to cap off my email with something great.
"One could argue that slang words like ‘hangry,’ ‘defriend’ and ‘adorkable’ fill crucial meaning gaps in the English language, even if they don't appear in the dictionary.
"In this soaring demonstration, deaf percussionist Evelyn Glennie illustrates how listening to music involves much more than simply letting sound waves hit your eardrums.
"In an exclusive preview of his book The Stuff of Thought, Steven Pinker looks at language and how it expresses what goes on in our minds -- and how the words we choose communicate much more than we realize.
"As a research scientist at Google, Margaret Mitchell helps develop computers that can communicate about what they see and understand.
"Amazon Go is being called the grocery store of the future, where lines and cashiers don't exist.