Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
Chain Store Age tracks the latest ideas in retailing formats.
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The Mobile Marketing Association, whose members include many of the biggest consumer brands in the world, is helping refine the art and science of marketing to today’s mobile buyers.
The nonprofit organization Catalyst conducts extensive research around the world to identify and understand opportunities to improve gender inclusivity in business management.
B Lab is a nonprofit organization that helped develop the benefit corporation model and offers B Corp certification to companies that emphasize social and environmental values in their operations.
Impact Hub is a global community of local “hubs” that nurture social entrepreneurs.
Case 14.
One Page Love has a large gallery of one-page webs designs.
Get everything you need to know from the Mobile Marketing Association.
"You’re trying to build (or maintain) a relationship with the people you email.
Kathleen Chaykowski has the details at Forbes.
Amy Morin (photo, left) reports on the topic at Forbes.
"The funny video below digs into that very idea—and while it’ll make you laugh, it should probably also make you think about your typical email tone.
From Franchising.
Click below to visit the website for the Telework Coalition.
Read the details at the Boston Consulting Group's website.
See how Catalyst, "the leading nonprofit organization with a mission to accelerate progress for women through workplace inclusion," is helping companies create "workplaces where employees representing every dimension of diversity can thrive.
"Is your company producing relevant, useful content?
Check out this handy guide at Mashable.
A CNN iReport by Neil Nash.
Lily Herman reports.
"How is it that some bloggers are able to create and grow large blogging empires, while others are met with constant failures?
"When you receive almost 150 work emails every day, your inbox can quickly become the bane of your existence," writes Rachel Gillett, a careers reporter at BusinessInsider.