Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
"You spent hours researching, cramming, and planning for the interview.
"Here are five crucial social media trends that will have the maximum impact on your social media strategy in 2018 and ahead.
"Before the internet took over the economy, "marketing" used to mean spending hundreds of thousands of dollars on a creative team, communications staff, and messaging.
"Content engineering or content marketing is essentially about designing the right kinds of content that might engage consumers.
Korena Keys (photo, left) asks, "Have you experienced a social media troll or seen unwanted solicitations appear on your Facebook page?
"Students who use emojis in their emails and write “heeeeelp!” in the subject line don't necessarily know better.
"I'm not that old, but I went to high school in a time before Facebook, before Google became a verb.
"This is a question I’ve been mulling for a number of months: How has email use evolved in the days since Sony's email server hacks and Wikileaks?
According to Jayson DeMers (photo, left), "I don’t think there’s ever been a marketing strategy as wrought with misconceptions as social media marketing.
According to Rachel Gilbert (photo, left), "Being more likable is within your grasp.
Explore a host of topics for managing a business by visiting this website published by the Small Business Administration.
"This is the largest collection of social media tools on the planet.
Richard Feloni (photo, left) reports on the thoughts of Keith Ferrazzi, creator of the career guide - Never Eat Alone.
Take a look at the platform at Teachable.
"Two University of Louisville crisis management experts say that this week's United Airlines public relations fiasco is something that every business can take a lesson (or three) from.
"Top tips for building a presentation that matters and a Five-part Structure that will help turn your presentation into a conversation.
"To make the visual side of your social media strategy a bit easier, here are some tools to help you create awesome pictures.
"Here are my choices for The Best Sites For Learning About The World’s Different Cultures (and are accessible to English Language Learners): .
Scott Ayres talks up Canva for those of us who don't want to tackle Photoshop.
Scott Ayres talks up Canva for those of us who don't want to tackle Photoshop.
"Looking for some new ideas for tools to support your work?
"Looking for some new ideas for tools to support your work?
"Electronic Portfolios are a creative means of organizing, summarizing, and sharing artifacts, information, and ideas about teaching and/or learning, along with personal and professional growth.
"Electronic Portfolios are a creative means of organizing, summarizing, and sharing artifacts, information, and ideas about teaching and/or learning, along with personal and professional growth.
According to Lesya Liu (photo, left), "While Instagram is all the hype these days, a lot of small business owners are confused, or even lost, about the types of content they can publish.