Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
"It was in my first office job that my habit of writing exclamation mark–ridden work emails first came to my attention.
"When things go south, it’s the job of the CEO or leader to own it, apologize and connect with their audience (customers) to overcome it.
"Amazon CEO Jeff Bezos has a notorious habit of sending his executives an email that has a single character: a question mark," writes Julie Bort (photo, left) in a piece at BusinessInsider.
"Use of technology, especially social networking, has been shown to influence professor-student relationships.
Matthew Lynch reports at TheTechEdvocate.
"Movies are also a great way for leaders to learn about leadership on their own!"
"Here’s a list of my 20 favorite leadership movies, updated with links to purchase the DVD on Amazon.
"Thankfully there are tactics and tools for managing the deluge, and they don’t have to involve achieving the often-elusive (some would say ridiculous) goal of Inbox Zero.
"We consulted Amanda Augustine [photo, left], career advice expert for TopResume, about how to send a clear and compelling message to a company you're dying to work for.
"Managing a business crisis has become increasingly challenging in the world of 24-hour news and Twitter.
"When it comes to video editing, you may be wondering what’s the best tool to use.
"You spend weeks preparing for a job interview and give 110% once you're in the hot seat.
"I’ll cop to (possibly) having lost control of my inbox now and again, swamped by the waves of incoming missives flowing over the transom.
"It’s not that I don’t want to cap off my email with something great.
"Hear what Americans have to say about their jobs.
"If you're tired of standing in front of your audience and shuffling through slides, you're definitely not alone.
These articles will take you through the process of creating and using documents.
This resource is no longer available, but here is a helpful website on the related topic of influence marketing.
"The next time you want to interrupt yourself for a quick glance at your inbox, don't.
"Communicating with others is an essential skill in business dealings, family affairs, and romantic relationships.
"If you are presenting, odds are you are using your laptop either to walk the listeners through content in a small group, or projected on a screen to a larger group, or online when speaking with a virtual group.
"Video is the marketing juggernaut that continues to grow year over year.
Presented by Polina Marinova (photo, left) at Fortune.
"First and foremost, students must be aware that in mobile communications, brevity reigns.
"In August, the Interactive Advertising Bureau (IAB)’s release of a buyer’s guide for podcast advertising signaled that advertisers and marketers are beginning to take podcasting seriously as a marketing channel.