Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
Ramsay, the Blog Tyrant, weighs in.
"When used carefully, social media can be a useful tool rather than a distraction.
"There’s no denying the fact that social media has changed the face of marketing forever – and one of the most significant ways that it has altered the marketing landscape is the role it has played in the business sales funnel!"
10-31: USA Hockey
9-34: Whole Foods Market
9-39: USA Water Polo
9-42: Curves
8-32: JetBlue Twitter account
8-33: Lee Valley Tools
8-39: Yelp
"Are your visuals driving social media traffic?
Get everything you need to know from the Mobile Marketing Association.
The communication professionals at CommPRO explore the good and bad in crisis communication.
"Knowledge seldom takes the place of experience.
Lee Odden (photo, left) covers the topic.
"We need new rules on when you should text, when you should call, when you should email," writes Nicholas Carlson (photo, left).
One Page Love has a large gallery of one-page webs designs.
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
Usability experts at Nielsen Norman Group offer dozens of research-based articles on effective communication using mobile devices and other technologies.
"We asked career, email, and marketing experts to offer their best tips for crafting the perfect email subject line.
"Google is a more powerful tool than most people realize.
"Do you know how you sound in emails?
Matt Rosoff makes the case at BusinessInsider.
According to Todd Wasserman (photo, left), "Facebook announced that it intends to crack down on "promotional content" from brands, citing feedback on Friday from users who complained about too much hucksterism in their News Feeds.
Tessa Wegert (photo, left), gives us "a look at a selection of brands that are embracing the new capabilities of Twitter and using the platform to its full marketing potential, along with tips for ways you as a marketer can do the same for your own business.
TeachersWithApps.
"In this post, seven Twitter power users in the online marketing field share their tips for getting the most out of the popular micro-blogging platform.