Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
"These days we have replaced memos with rampant emails.
"The following are just some benefits to using your blog as a business communication tool?
"Based on my experience working online, I find that many people do not have a good grasp on how to convey their business communication.
Lynn Gaertner-Johnston (photo, left) explains how to handle a disappointing or frustrating email.
"Google partnered with Twitter earlier this year and in May formally announced it would be showing tweets in search results.
"Some call it writer’s block, others just chalk it up to a lack of inspiration.
"With all the communication tools at our fingertips today, you think it would be easy to get your point across.
"Subject lines are EVERYTHING, and they simply MUST include a benefit to the reader.
"I know, I know, your manager can be the worst.
"A breakdown of when to email, when to pick up the phone and how to manage your inbox.
Staples presents 7 reasons why you should be using email in your marketing.
"I see it often: Businesses hire a blogger, or rely on an existing employee to spearhead their content strategy.
"Email etiquette is tricky.
"We complain about the digitalization of communication, yet it seems like this is the future.
"Over the past decade, marketers have increasingly turned to social-media networks like Facebook and Twitter to create buzz around their products.
Aaron Lee presents tips from 31 experts on social media.
"Lithium Technologies, a social customer experience management platform, announced the results of a recent survey performed on its behalf by Harris Poll, finding that brands are increasingly under pressure by consumers to innovate," writes Justin Lafferty in a piece at AdWeek.
Pam Neely (photo, left) at Scoop.
"Ready to boost your productivity and get better blog posts?
"Copying someone on an email can be helpful or work against you.
Ian Cleary (photo, left) presents his 19 tips.
"Video marketing is exploding in popularity, and with good reason: According to a report from Vidyard, more than 70% of marketers say that video produces conversions better than any other type of content.
"Want to feel good about your own company's "end result"?
According to Travis Bradberry (photo, left), "Email strips a conversation bare.
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