Business Communication Essentials, 8th Ed.
Chapter 6. Crafting Messages for Digital Channels
"It's the Internet of the Ephemeral—the side of the Internet that gives us Snapchat and Confide and other apps that owe their popularity not just to the fact that they are not Facebook, but also to the fact that they trade, specifically, on their impermanence.
Ric Dragon (photo, left) gives a report on his conversation with Christi McNeill, project lead of social business and listening at Southwest Airlines.
According to Naomi Garnice (photo, left) of the Daily Muse, "Considering that email is the primary form of communication in most offices, we don't always choose our written words as wisely as we should.
"Forget distinguishing the salad fork from the dinner fork.
"It’s hardly an overstatement that social media has taken over our personal lives," writes Chris Riback in a piece at TheWeek.
"Understandably, for many students, email is a venue of freedom and distance from academic considerations.
"This second part of a two-part Business English Podcast series on running and participating in a problem-solving meeting.
"One of the most common reasons for holding a meeting is to solve a problem.
"A compilation of 25 basic styles of blogging from award winning blogger and author of Personality Not Included, Rohit Bhargava (photo, left).
"Knowledge seldom takes the place of experience.
"In this intermediate Business English Pod lesson, we look at ways to give and ask for opinions.
Shel Israel (photo, left) shares his 12 tips.
"It’s easy to see that the rise of social media has changed the way we communicate with those around us.
"If you're like most professionals, you probably write dozens of emails a day but barely think about the subject line.
"This is the first in a three-part Business English Pod series that explores the use of many different language techniques in the context of a merger.
To view the entire infographic click on the image or the link below.
"A study of how older teenagers use social media has found that Facebook is “not just on the slide, it is basically dead and buried” and is being replaced by simpler social networks such as Twitter and Snapchat," writes Matthew Sparkes in a piece for The Telegraph.
"As a non-native speaker of English, you might often find yourself in situations like this: You’re sitting in a meeting or a teleconference, and some of the participants are native English speakers.
According to John Brownlee (photo, left), "In a world where inbox zero is the ultimate goal, who cares about good typography?
"If you own a small business, you've been told that you need to get on Facebook, get on Twitter, and create a presence for your brand in order to compete in today's digital landscape.
"Startups face tremendous pressure while competing with their bigger counterparts.
Lee Odden (photo, left) covers the topic.
"The most important thing you should keep in mind is if anyone would want to share or recommend the specific post to their family and friends.
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).