Business Communication Essentials, 8th Ed.
Chapter 6. Crafting Messages for Digital Channels
"A position could be an opinion, an idea, or a plan.
"It goes without saying that my new book, Reply All…And Other Ways to Tank Your Career was inspired by email faux pas.
"When it comes to emails, I tend to be pretty wordy," admits Kat Boogaard (photo, left) in a piece at TheMuse.
"Now, as much as I hate to see people bicker like elementary schoolers on the playground, I realize that fighting on Facebook is inevitable for some.
"We all have to negotiate in life, whether it’s asking for a bigger raise, nailing down details of a contract or even getting your kids to do their homework.
"Wharton's Peter Cappelli discusses IBM's decision to rethink its remote work policy for some employees.
"You spent hours researching, cramming, and planning for the interview.
"Here are five crucial social media trends that will have the maximum impact on your social media strategy in 2018 and ahead.
"When left unchecked, not only does rampant incivility make our days more tense, it also leads to a loss of focus, a loss of productivity, a deliberate slacking off among disgruntled employees, and even serious health problems.
"Before the internet took over the economy, "marketing" used to mean spending hundreds of thousands of dollars on a creative team, communications staff, and messaging.
"Content engineering or content marketing is essentially about designing the right kinds of content that might engage consumers.
Korena Keys (photo, left) asks, "Have you experienced a social media troll or seen unwanted solicitations appear on your Facebook page?
"Students who use emojis in their emails and write “heeeeelp!” in the subject line don't necessarily know better.
"Serial entrepreneur, angel investor, philanthropist, author and CEO of Bizzultz May McCarthy [photo, left] explains how intuition will help you achieve financial freedom.
"I'm not that old, but I went to high school in a time before Facebook, before Google became a verb.
"This is a question I’ve been mulling for a number of months: How has email use evolved in the days since Sony's email server hacks and Wikileaks?
According to Jayson DeMers (photo, left), "I don’t think there’s ever been a marketing strategy as wrought with misconceptions as social media marketing.
According to Rachel Gilbert (photo, left), "Being more likable is within your grasp.
"[Recently,] Savvy Psychologist Dr.
"What is the secret to the unparalleled success that keeps Amazon growing while so many traditional retailers are shutting their doors?
"This is the largest collection of social media tools on the planet.
Richard Feloni (photo, left) reports on the thoughts of Keith Ferrazzi, creator of the career guide - Never Eat Alone.
"Top tips for building a presentation that matters and a Five-part Structure that will help turn your presentation into a conversation.
"To make the visual side of your social media strategy a bit easier, here are some tools to help you create awesome pictures.
Scott Ayres talks up Canva for those of us who don't want to tackle Photoshop.