Business Communication Essentials, 8th Ed.
Chapter 6. Crafting Messages for Digital Channels
According to Lesya Liu (photo, left), "While Instagram is all the hype these days, a lot of small business owners are confused, or even lost, about the types of content they can publish.
"With the onslaught of emails we receive every day, it's hard to imagine how anyone could keep up professional email habits at all times.
"I've gathered a baker's dozen of the best business podcasts here -- some you may already know and hopefully some that are new to you.
"Much like its analog predecessor, email marketing can matter more than other forms of communication because it’s personal.
Mark Goulston, M.
"In this post, I’d love to share 20 actionable ways to use social media for storytelling," writes Alfred Lua (photo, left).
Jacs Henderson presents an infographic of eight social media mistakes.
"In the early '90s, anthropologist Robin Dunbar [photo, left] proposed that a human being has the capacity to have up to 150 meaningful relationships.
"Social media gives companies direct, unmediated access to prospects and customers.
John Tsantalis runs the blog - Profits Online.
"Have you ever felt uninspired and desperate for a fresh idea of what to post on social media?
"In the world of email overload, is it really a surprise that our personalities make their way into how we respond to messages?
These brief podcasts focus on marketing applications of social media.
According to Shaban Arora (photo, left), "Marketers today base their strategies on research, trends and past experience.
"Pinterest is becoming an increasingly attractive option for businesses when interacting with customers online.
"Whether it is pinning a desired wedding dress or ideas for decorating a new home, Pinterest is the destination where people plan their futures.
Listen to the podcast by Noah Zandan (photo, left).
"In Alec Ross’s new book, The Industries of the Future, he takes a deep dive into the specific fields he believes will shape our economic future, including robotics and the codification of just about everything.
"Wharton management professor Peter Cappelli [photo, left] has spent decades studying the complicated dynamics of employment.
"Wharton's Mary-Hunter McDonnell discusses her research on social activism and corporate political clout.
Stacey Gawronski reports.
Sarah Perez reports on the topic at TechCrunch.
"With the onslaught of emails we receive every day, it's hard to imagine how anyone could keep up professional email habits at all times," writes Rachel Gillett (photo, left) and Jacquelyn Smith.
Jacquelyn Smith (photo, left) covers the topic at BusinessInsider.
Lily Herman reports.