Business Communication Essentials, 8th Ed.
Chapter 6. Crafting Messages for Digital Channels
"Profile avatars grace the profiles and pages of countless social media networks and are constantly interpreted by others - whether we want it or not.
See how the equilibrium point represents a balance between supply and demand.
"You’re trying to build (or maintain) a relationship with the people you email.
Kathleen Chaykowski has the details at Forbes.
Amy Morin (photo, left) reports on the topic at Forbes.
"The funny video below digs into that very idea—and while it’ll make you laugh, it should probably also make you think about your typical email tone.
"Is your company producing relevant, useful content?
Check out this handy guide at Mashable.
A CNN iReport by Neil Nash.
Lily Herman reports.
"How is it that some bloggers are able to create and grow large blogging empires, while others are met with constant failures?
"McKinsey Global Institute director Jonathan Woetzel (photo, left) and MGI senior fellow Anu Madgavkar discuss the economic and ethical reasons why gender equality is a worthy goal.
"When you receive almost 150 work emails every day, your inbox can quickly become the bane of your existence," writes Rachel Gillett, a careers reporter at BusinessInsider.
"Twitter can be an excellent resource for your job search, introducing you to new people, organizations, ideas, and, of course, jobs.
"Columnist Jason Warnock believes spicing up your email marketing by collaborating with another brand in unexpected ways can be a win-win for both organizations.
"Despite how effective and affordable email is, there is one critical requirement for email marketing success.
"In this article you’ll discover recent findings on how brands, consumers and marketers are using YouTube today.
"In this article you’ll discover six tips to get your business started on social media.
Heidi Hoopes covers Google's Smart Reply.
"In this article you’ll find insights to help you decide whether your visual content campaigns should be on Snapchat or Instagram.
"The fifth anniversary of the Dodd-Frank legislation is an opportune time to resume the debate on whether it has achieved or failed to meet its goal of overhauling U.
Gerald Kane, guest editor with MIT's Sloan Management Review, interviews Carlos Dominguez (photo, left) on the topic.
"One of the best ways to initiate a conversation with someone you admire — whether they're in your industry or someone with an interesting career — is through a cold email," writes Richard Feloni of BusinessInsider.
"In this article you’ll discover how to analyze your competitors’ social accounts to inspire new marketing ideas.