Business Communication Essentials, 8th Ed.
Chapter 6. Crafting Messages for Digital Channels
"Perhaps you've seen text or image buttons on various websites inviting you to "subscribe via RSS.
"In this article we’re going to walk you through every stage of launching your show, from planning to publishing.
"Emotions and work are a weird thing.
"Getting on to every single social media platform (and there are a lot these days!) can distract and disengage your followers," writes Kara Perez (photo, left) in an article at Due.
"Take this FEMA quiz to test your knowledge on social media’s role in emergency management.
"Listen to a fascinating segment with David Allen where he outlines the sources of procrastination, shares a few fun examples of the dynamics at work, and talks about the steps you can take to overcome it.
Lynn Gaertner-Johnston asks the question.
"You want to get more people to read your blog posts.
"Allen's books are bestsellers.
As 2018 enters its last two months, take a look at this 2018 social media report to see how it's held up.
"The vast majority of evidence suggests that our smartphones are not uniformly harmful, and in some cases, they may be a force for good.
Ellen Salzler (photo, left) breaks it down at D2Demand.
"The next time you’re standing at the edge of a scenic cliff or on top of a waterfall, take care before snapping a quick selfie.
"Use your social-media channels to deliver remarkable customer experiences, develop deeper relationships, and produce content they want to devour.
These brief podcasts focus on marketing applications of social media.
"Employee emails contain valuable insights into company morale—and might even serve as an early-warning system for uncovering malfeasance.
"This kind of discussion is all about degrees of certainty.
"This kind of discussion is all about degrees of certainty.
"As the volume of email we send and receive grows, with it comes a new problem: finding a specific message—or specific piece of information—within your vast archive.
"Every now and again, I’ll receive one of those emails that makes me say: “Huh?
"You’re conscientious when it comes to email.
"With email dominating your conversations in all aspects of your life—especially your professional life—you’re going to be sending lots of requests every day.
"It wasn't until I helped my college-aged brother hack (er, set up) his inbox and explained some of the nuances of this ubiquitous method of communication that I realized how many unwritten rules of email have developed over the years.