Business Communication Essentials, 8th Ed.
Chapter 6. Crafting Messages for Digital Channels
"A listener wonders how to manage her frustration after being laid off twice.
"We consulted Amanda Augustine [photo, left], career advice expert for TopResume, about how to send a clear and compelling message to a company you're dying to work for.
Check out this podcast from the folks at SCORE.
"You spend weeks preparing for a job interview and give 110% once you're in the hot seat.
"I’ll cop to (possibly) having lost control of my inbox now and again, swamped by the waves of incoming missives flowing over the transom.
Listen to the podcast by Lewis Howes (photo, left) of his interview with Chris Lee.
"It’s not that I don’t want to cap off my email with something great.
"The next time you want to interrupt yourself for a quick glance at your inbox, don't.
"If you are presenting, odds are you are using your laptop either to walk the listeners through content in a small group, or projected on a screen to a larger group, or online when speaking with a virtual group.
"Video is the marketing juggernaut that continues to grow year over year.
"First and foremost, students must be aware that in mobile communications, brevity reigns.
"In August, the Interactive Advertising Bureau (IAB)’s release of a buyer’s guide for podcast advertising signaled that advertisers and marketers are beginning to take podcasting seriously as a marketing channel.
"In our highly polarized times, just about everyone has experienced the fruitlessness and stress of online political arguments.
"You became a business leader because you’re capable, confident, and intelligent, right?
"How to fix the most common blogging bloopers.
"An infographic by film editing simplifiers Filmora lists nine trends to keep an eye on in the coming year.
"We’re headed toward the end of another year, and it’s time to start planning the next year.
"Before crafting a follow up email, we must first clarify what our objective is to draft a more effective call-to-action.
"Business Insider recently checked in with three productivity experts to find out what habits are wasting the most time at work," writes Áine Cain (photo, left).
"Being a good listener is one of the most important skills you can master if you want to advance your career and build meaningful relationships.
"Our eighth-annual social media blog contest generated hundreds of nominations.
"With so many so-called social media gurus out there, it’s hard for mere mortals not to have “imposter syndrome,” writes Lisa Kalner Williams (photo, left).