Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
Watch the video at BusinessInsider.
"Lorrie Faith Cranor studied thousands of real passwords to figure out the surprising, very common mistakes that users — and secured sites — make to compromise security.
Jessica Stillman (photo, left) presents a solution for the "massively overstuffed inbox" courtesy of Brad Feld.
"It's natural to want to be liked.
"The number of unread emails in my inbox recently reached an all-time high," says Jacquelyn Smith of BusinessInsider.
"It’s tempting to simply outsource the blog to an agency and call it a day.
"Asiana Airlines flight 214 crashed upon landing at San Francisco International Airport on June 6, 2013.
"An annual report by The Open University said the current key challenge for education specialists is to engage thousands of learners in productive discussions while learning in a collaborative, online environment.
"Staring at screens right before sleep turns out to be a lot worse than previously thought.
"A Salem College faculty member last semester took an uncompromising approach to curbing syllabus and inbox bloat: Why not ban most student emails?
"With mobile devices becoming mainstream in business communication, the challenge for those of us in education is to help students adapt their writing skills to this exciting but demanding new format.
Deborah Schoeberlein (photo, left) reports.
"We asked a few of our more active “twitterati” Milken Educators for their thoughts, then added a handy resource guide to get you on your way.
"Hiring managers only spend 6 second on your resume before they decide on you — this is what they look at.
"What does it take to avoid alienating the very people with whom we’re hoping to connect?
According to Lisa Evans (photo, left), "These 8 habits are sure to alienate you on social media: .
Ramsay, the Blog Tyrant, weighs in.
"When used carefully, social media can be a useful tool rather than a distraction.
"There’s no denying the fact that social media has changed the face of marketing forever – and one of the most significant ways that it has altered the marketing landscape is the role it has played in the business sales funnel!"
"We all send body language cues based on how we feel and what we think, here's how to decipher them quickly and in any situation.
According to Justin Gmoser, "While you may end up being asked the standard "What is your weakness?
Follow these steps distilled from Duarte’s decades of experience crafting presentations for major corporations.