Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
According to Lisa Evans (photo, left), "These 8 habits are sure to alienate you on social media: .
Ramsay, the Blog Tyrant, weighs in.
"When used carefully, social media can be a useful tool rather than a distraction.
"There’s no denying the fact that social media has changed the face of marketing forever – and one of the most significant ways that it has altered the marketing landscape is the role it has played in the business sales funnel!"
"We all send body language cues based on how we feel and what we think, here's how to decipher them quickly and in any situation.
According to Justin Gmoser, "While you may end up being asked the standard "What is your weakness?
Follow these steps distilled from Duarte’s decades of experience crafting presentations for major corporations.
Learn tips and tricks that will make your Google searches better and faster.
"Are your visuals driving social media traffic?
This video presentation by Professor Patricia Jenkinson describes the process of perception and helps explain why we each perceive the world in a unique way.
"Knowledge seldom takes the place of experience.
Lee Odden (photo, left) covers the topic.
"We need new rules on when you should text, when you should call, when you should email," writes Nicholas Carlson (photo, left).
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
"We asked career, email, and marketing experts to offer their best tips for crafting the perfect email subject line.
The search giant’s YouTube channel features employees talking about their experiences working at Google
Hear how leading-edge companies are adapting to take advantage of mobile communication.
"Do you know how you sound in emails?
Matt Rosoff makes the case at BusinessInsider.
"To make things easier for you, I’ve decided to create a cheat sheet you can use when trying to create the perfect social media post.
According to Todd Wasserman (photo, left), "Facebook announced that it intends to crack down on "promotional content" from brands, citing feedback on Friday from users who complained about too much hucksterism in their News Feeds.
Tessa Wegert (photo, left), gives us "a look at a selection of brands that are embracing the new capabilities of Twitter and using the platform to its full marketing potential, along with tips for ways you as a marketer can do the same for your own business.