Excellence in Business Communication, 11th Edition
Chapter 10. Writing Persuasive Messages
"4 tips for getting your colleagues' attention.
"'You’ve told me about your strengths—now, can you share what you consider to be your biggest weakness?
"Staring at screens right before sleep turns out to be a lot worse than previously thought.
"In his book "The Virgin Way," Richard Branson reveals that he loathes speaking in public.
"It’s our job to transform our organizations so we are ready for the future … and there’s really no way to transform without persuading.
Drake Baer thinks emoji are getting a bad rap.
"Meeting new people can be awkward.
"According to graphologist Kathi McKnight, your handwriting can communicate more than you may think.
Check out this Business Insider video produced by Alex Kuzoian with original reporting by Drake Baer.
See Dan Rockwell's 10 ways.
"Copying someone on an email can be helpful or work against you.
"The purpose of sound bites is simple — help people remember what you said and why you said it.
"Amazon says it has boosted efficiency - and given workers' legs a break - by deploying more than 15,000 wheeled robots to crisscross the floors of its biggest warehouses and deliver stacks of products to employees.
"Video marketing is exploding in popularity, and with good reason: According to a report from Vidyard, more than 70% of marketers say that video produces conversions better than any other type of content.
"There’s real power in sending a handwritten note to a customer: a card to thank a customer for subscribing, to celebrate with a customer for completing her first project with you, and so forth.
"But what's the best way to build rapport and create trust?
"We all send body language cues based on how we feel and what we think, here's how to decipher them quickly and in any situation.
Watch the video at BusinessInsider.
"I'm an average guy trying to become better in both my work and home life.
"Lorrie Faith Cranor studied thousands of real passwords to figure out the surprising, very common mistakes that users — and secured sites — make to compromise security.
"Let's say you want to ask your boss for a raise, one that puts you at $100,000," writes Drake Baer (photo, left) in an article at BusinessInsider.
"It's natural to want to be liked.
"If you're going to get anything done in business, you need people to respect you.
"Staring at screens right before sleep turns out to be a lot worse than previously thought.