Excellence in Business Communication, 11th Edition
Chapter 10. Writing Persuasive Messages
"With mobile devices becoming mainstream in business communication, the challenge for those of us in education is to help students adapt their writing skills to this exciting but demanding new format.
According to Drake Baer, "Within moments of meeting people, you decide all sorts of things about them, from status to intelligence to promiscuity.
"Hiring managers only spend 6 second on your resume before they decide on you — this is what they look at.
Beth Monaghan weighs in.
"I hate to admit it, but people annoy me pretty regularly," admits Karen Eller in a piece at DumbLittleMan.
"We all send body language cues based on how we feel and what we think, here's how to decipher them quickly and in any situation.
According to Justin Gmoser, "While you may end up being asked the standard "What is your weakness?
Follow these steps distilled from Duarte’s decades of experience crafting presentations for major corporations.
Learn tips and tricks that will make your Google searches better and faster.
The material associated with this item is no longer available, but we invite you to read Jason Nazar's article in Forbes on the same topic, "The 21 Principles of Persuasion.
This video presentation by Professor Patricia Jenkinson describes the process of perception and helps explain why we each perceive the world in a unique way.
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
Hear how leading-edge companies are adapting to take advantage of mobile communication.
Olga Khazan (photo, left), of The Atlantic, covers the topic of "vocal fry.
That resource is no longer available, but here is advice on creating a compelling LinkedIn profile.
Follow these steps distilled from Duarte’s decades of experience crafting presentations for major corporations.
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
"Whether you're on a date or meeting a client for the first time, you want to make a good first impression.
According to Jeff Haden (photo, left), "Perspective is a funny thing.
"If you want your big dream bad enough, read these 5 short stories.
Take a look at the videos.
Bryan Eisenberg covers the topic in an article at ClickZ.
In a short video, Brian Halligan interviews David Meerman Scott (photo, left) about the ideas in Scott's book - The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business.