Excellence in Business Communication, 11th Edition
Chapter 10. Writing Persuasive Messages
Mignon Fogarty (photo, left) explains.
Check out this video by J.
"It sounds simple, but making sure your company has more money coming in than going out is one of the most important tasks of running and growing a business.
Read the NYTimes.
"Each year, one in seven large corporations commits fraud.
"Our culture is obsessed with happiness, but what if there's a more fulfilling path?
"Americans are notorious for using filler words.
Vanessa Van Edwards (photo, left) presents her tips in a video and article.
"Jeff Reynar is a director of engineering and New York site lead at Facebook.
Richard Felloni presents the winner of the 2017 Toastmaster's World Champion of Public Speaking.
"Department stores have you all figured out, here are some of the tactics they use to get you to part with more cash.
"We all know that being seen as confident, but not cocky, at work can have a positive effect on our careers.
According to Cheryl Conner (photo, left), "When it comes to high impact communication it is hard to surpass the power of TED.
"If you've ever had someone record you speaking, it's hard to not notice how different you sound in the recording.
"Maybe you've visited the office.
"In this video, Entrepreneur Network partner Ben Angel explains how one study found that people are often the most productive in the first two hours after they wake up -- typically between 9 a.
"Speak with confidence, shine in the media, and present your brand in the best possible light.
"Ameen Haque, Founder of Storywallahs, is a storyteller, story coach and consultant.
"In this video, you will learn how to influence others to take action in business and serve in a way that serves everyone involved while maintaining the vision for the business as a whole.
Liz Ryan navigates the terrain in a video presentation and article at Forbes.
"What makes work satisfying?
"Heidi Grant Halvorson, author of No One Understands You and What to Do About It, explains why we're often misunderstood and how to fix that.
"With this new tool, brand centrality and distinctiveness don't have to be contradictory goals.
"Why do people tell lies in the workplace?