Excellence in Business Communication, 11th Edition
Chapter 10. Writing Persuasive Messages
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Discussion questions:
Why are staffing decision so critical for a small company such Terra Cycle?
Why did housing prices go up so much from 2000-2006 even though classical supply/demand would not have called for it.
Danny Wegman, president of Wegmans regional supermarket chain, discusses the company's new pricing strategy.
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Sara Lee CEO Brenda Barnes offers her take on the importance of giving all employees the opportunity to contribute their best.
Lean Manufacturing is described at the Toyota Plant in Kentucky.
This is a quick overview of what Six Sigma is, and how companies use it as a successful strategy for process improvement.
This Cisco video on supply chain management discusses using technology to integrate partners.
Dancing Deer Bakery in Boston has found a winning recipe for entrepreneurial success.
Online identity specialist Dick Hardt wowed his audience with this high-speed slide presentation.
No one likes to deliver bad news, but these techniques can make it easier for you and the recipient.
This entertaining animated video explains how to use the science of persuasion in six effective and ethical ways.
See how businesses can improve internal and external communication with social networking tools.
If you need to convince anyone that a blog can be good for business—including why blogs outperform static webpages in search engine results—check out this PowerPoint presentation.
See how to create a podcast using the free Audacity software.
This two-part video series teaches managers and entrepreneurs to resolve conflicts through the win-win strategies of empathetic negotiation.
Most of us believe we are good listeners, but the constant stream of communication breakdowns in business and personal settings is evidence that we could all improve.
This interview with social media expert Ben Wills discusses the growing role of social media in business.