Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
In this Harvard Business Review video, "Marco Iansiti and Karim R.
"Is your company producing relevant, useful content?
Check out this handy guide at Mashable.
A CNN iReport by Neil Nash.
"How is it that some bloggers are able to create and grow large blogging empires, while others are met with constant failures?
Jessica Silver-Greenberg and Michael Corkery report at NYTimes.
"When you receive almost 150 work emails every day, your inbox can quickly become the bane of your existence," writes Rachel Gillett, a careers reporter at BusinessInsider.
"Everyone today realizes the importance of digital technology and social media.
"Twitter can be an excellent resource for your job search, introducing you to new people, organizations, ideas, and, of course, jobs.
Alan Murray, Editor of Fortune, reports.
"Most people have no idea how their paychecks compare to the market average.
"Clive Schlee, CEO of Pret a Manger, keeps team members engaged by publicly thanking them at an annual dinner.
Check out this video on the topic presented by Julia Kirby, Harvard Business Review editor-at-large.
"Columnist Jason Warnock believes spicing up your email marketing by collaborating with another brand in unexpected ways can be a win-win for both organizations.
"Wharton marketing professor Michael Platt wants to get inside your head.
"Despite how effective and affordable email is, there is one critical requirement for email marketing success.
"In this article you’ll discover recent findings on how brands, consumers and marketers are using YouTube today.
"In this article you’ll discover six tips to get your business started on social media.
"Raymond Sheen, president of Product and Process Innovation, Inc.
Heidi Hoopes covers Google's Smart Reply.
"In this article you’ll find insights to help you decide whether your visual content campaigns should be on Snapchat or Instagram.
Take the interactive quiz.
"John Beshears and Francesca Gino of Harvard Business School offer a five-step process for mitigating the effects of cognitive biases and low motivation on decision making.