Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
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Follow these steps distilled from Duarte’s decades of experience crafting presentations for major corporations.
MSN.
This video presentation by Professor Patricia Jenkinson describes the process of perception and helps explain why we each perceive the world in a unique way.
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"You’re trying to build (or maintain) a relationship with the people you email.
Kathleen Chaykowski has the details at Forbes.
Stephanie Scotti, in this part 2 of 2 posts at SmartBlogs.
Amy Morin (photo, left) reports on the topic at Forbes.
"Beyond the prerequisite of merely getting the audience to listen, your voice also projects an image about you that can enhance your credibility and persuasiveness — or not.
"Researchers recorded participants' conversations and measured the movements of their bodies, limbs and heads.
"The funny video below digs into that very idea—and while it’ll make you laugh, it should probably also make you think about your typical email tone.
Video at HBR.
Geoff Colvin reports at Fortune.
In this Harvard Business Review video, "Marco Iansiti and Karim R.
"Is your company producing relevant, useful content?
Check out this handy guide at Mashable.
A CNN iReport by Neil Nash.
Lily Herman reports.
"How is it that some bloggers are able to create and grow large blogging empires, while others are met with constant failures?
Jessica Silver-Greenberg and Michael Corkery report at NYTimes.
"When you receive almost 150 work emails every day, your inbox can quickly become the bane of your existence," writes Rachel Gillett, a careers reporter at BusinessInsider.
"Everyone today realizes the importance of digital technology and social media.
