Excellence in Business Communication, 11th Edition
Chapter 10. Writing Persuasive Messages
"Things have changed a lot in the way we conduct business communications, especially between the customer and the company.
"In a recent LinkedIn post, Bernard Marr (photo,left), a global enterprise performance expert and a best-selling business author, says he’s always astonished to hear that candidates have been asked such inappropriate questions," writes Jacquelyn Smith in a post at BusinessInsider.
According to Jackie Gerstein, Ed.
"Understandably, for many students, email is a venue of freedom and distance from academic considerations.
David Armano offers a SlideShare presentation on the title.
Claire Fallon (photo, left) covers the topic in a piece at HuffingtonPost.
"Whether we are writing for business or pleasure, we may encounter “writer’s block” — the phrase that indicates we just can’t get started or we just can’t keep going.
"Due to Khan Academy’s popularity, the idea of the flipped classroom has gained press and credibility within education circles.
Steven Gaffney (photo, left) talks about honest communication in this CommPro.
"As a performance coach I’ve been privileged to work with a varied selection of fascinating people.
"There is an old adage: "As a man thinketh in his heart, so is he.
"The big upside of Instagram for companies is the ability to easily develop a communication strategy about their products and services that is by essence more direct and engaging than that of their website, which tends to be more institutional and corporate," writes François Mathieu at Pikock.
"Have you ever had to talk out a decision in a big meeting?
"I was walking around Seattle's Sea-Tac International Airport yesterday, waiting for my flight to Maui, when I admired a T-shirt with a clever slogan: Washington Rain Festival, Jan.
"A French monk said to be "the world’s happiest man" because of his abnormal capacity for joy once told me that he doesn’t get stage fright because he has eradicated “mental toxins.
"If I asked you to tell me three immediate ways in which you could improve your trustworthiness — and these couldn’t be things that take a period of time like following through on what you say — you would probably list nonverbal concepts like speaking confidently and mirroring body language to develop rapport.
"Knowledge seldom takes the place of experience.
"Why should we avoid well-worn phrases and clichés?
"I’ve posted a lot of research from experts on getting people to like you, being influential and having great conversations," says Eric Barker.
"Want to give a presentation that has the magic of a TED Talk?
"Here are a number of tips that will help you get the most out of your time and efforts without infringing on your well-being.
Shel Israel (photo, left) shares his 12 tips.
"Martha had some strong comments about bloggers, yet her PR folk pitch bloggers in an attempt to tap into their influence with their audience.