Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
"Those who succeed in their careers are those who are willing to apply a critical eye to themselves.
"You don't have to be born with the power of persuasion.
According to Carmine Gallo (photo, left), "And what I keep hearing — over the last few years especially — is this lament that many business students and business professionals cannot communicate as effectively as they should be communicating.
"The Happiness Equation author and 1000 Awesome Things creator Neil Pasricha [photo, left] came by to talk about criticism.
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"Tim Urban knows that procrastination doesn't make sense, but he's never been able to shake his habit of waiting until the last minute to get things done.
"The ancient Stoic philosophers are often dismissed as joyless and boring intellectuals.
"Ray Tomlinson, considered to be the godfather of email, has died, according to his employer, Raytheon Company.
Try doing what Liz Wessel did - send a cold email to someone you look up to.
"Seriously though, because the forum is often the number one way you have of communicating with a client, boss, or networking person, it’s imperative that you get it right.
"The problem isn’t email.
"Wharton operations, information and decisions professor Senthil Veeraraghavan [photo, left] has made it his business to help businesses figure out how to improve their outcomes with adjustable pricing models – without jeopardizing their relationships with customers.
"One of the biggest changes in social media marketing this past year has been its emergence as a major player for advertising dollars.
According to Eric Samson (photo, left), "In January 2015, MediaPost reported that CMOs are turning more of their attention toward social media.
"A reader asked whether she needed to reply to an email.
"Popular social networks are notoriously careful to not alienate their users, helping ensure that your ads won’t come off as overly intrusive and tiresome.
Chris Lake (photo, left) offers his advice at SearchEngineWatch.
"Think it’s easy to leverage social media to provide customer service to customers?
"Barbara Pachter provides advice on how to properly act in business and social settings in The Essentials of Business Etiquette: How to Greet, Eat, and Tweet Your Way to Success.
Knowledge @ Wharton covers the case of Turing Pharmaceutical's CEO Martin Shkreli (photo, left).
"The Agnes + Day crisis intelligence team has designed an infographic that showcases the very important 10 new rules of crisis communications.
"In his book The Virgin Way, Richard Branson reveals that he loathes speaking in public.
"In a recent Better Business Writing class, several participants had a challenge that most of us have: They could not get readers to respond to everything they requested in their emails.