Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
"Whether it is pinning a desired wedding dress or ideas for decorating a new home, Pinterest is the destination where people plan their futures.
"Pre-suasion and Influence author Robert Cialdini [photo, left] came by Business Insider to talk about using the tactics of "pre-suasion" to help your career.
"Tony Robbins, best-selling author of Money: Master The Game, reveals what you need to do in your 20s to have a better quality of life in your 30s.
"Check out the Retail Across America in photos slideshow, watch the video stories from each state and find out where we're headed next.
"In Alec Ross’s new book, The Industries of the Future, he takes a deep dive into the specific fields he believes will shape our economic future, including robotics and the codification of just about everything.
"Find out how OCF [Operating Cash Flow] can be used to value a company based on their ability to generate cash from operation.
"What impact could the technology behind Bitcoin have?
"Wharton's Mary-Hunter McDonnell discusses her research on social activism and corporate political clout.
"A team of neuroscientists have built the most intricate map yet for how the human brain processes language.
Stacey Gawronski reports.
Sarah Perez reports on the topic at TechCrunch.
"We've talked before about how video resumes can be a great way to stand out in your job search, especially when it's a job you really want," writes Erin Greenawald (photo, left).
"With the onslaught of emails we receive every day, it's hard to imagine how anyone could keep up professional email habits at all times," writes Rachel Gillett (photo, left) and Jacquelyn Smith.
"People need to be inspired, and they will only feel inspired if their leader is positively disposed — and joyful.
Jacquelyn Smith (photo, left) covers the topic at BusinessInsider.
"Changing a habit is HARD.
Here is an HBR.
Lily Herman reports.
According to Alex Malouf (photo, left), "For a pastime that was once considered on the fringe of journalism, blogging is a pivotal online media channel for breaking news, sharing content and developing an audience.
"Here are the best blogs at the Fortune 500 companies with an important note: The blogs at high-tech companies like IBM, Google, Dell, Intel, Cisco and Microsoft are so good, they are in a category by themselves.
"Instead of privately contacting businesses, consumers are turning to Twitter to voice their issues publicly.
"TED Talks are fun and interesting.
"Those who succeed in their careers are those who are willing to apply a critical eye to themselves.
"You don't have to be born with the power of persuasion.
According to Carmine Gallo (photo, left), "And what I keep hearing — over the last few years especially — is this lament that many business students and business professionals cannot communicate as effectively as they should be communicating.