Excellence in Business Communication, 11th Edition
Chapter 10. Writing Persuasive Messages
"Like many of you, I am a trained marketer and a DIY designer," begins Brittany Leaning (photo, left) in a piece at Hubspot.
"Visual communication is a tricky endeavor, because it involves a language that is only partially understood as well as mysterious and complex brain processes.
"Between career fairs, coffees, and in-office interviews, I've interviewed hundreds of people," declares Jessica Liebman (photo, left).
"There are so many interesting facts and numbers in the world of presentations, this infographic could be 5 times the size.
"You probably dread work meetings.
Blog On Linguistics discusses the topic.
On Point, with Tom Ashbrook, covers the topic of "verbal tics" (“I’m just saying.
"You make goals… but then you procrastinate," begins Eric Barker in a piece at BusinessInsider.
"Power Searching With Google provides six units of study on search strategies.
"Time is seen in a particularly different light by Eastern and Western cultures, and even within these groupings assumes quite dissimilar aspects from country to country," writes Richard Lewis (photo, left).
"Our focus has shifted from Social Media to VISUAL Social Media.
According to Richard Feloni, "Once you finish your written speech or PowerPoint slides, you're only halfway done preparing a great presentation.
"Learn job search strategies using mobile devices.
"When you've applied for dozens of jobs, actually landing an interview can seem like a major accomplishment.
"It’d [be] easy to bash PowerPoint, especially given the poor uses we see all too often .
"Body language expert Janine Driver helps you amp up gestures that win respect and quiet those that give you away.
Sherwood Fleming talks about "intercultural blind spots.
"Twitter’s search tool is an incredibly powerful part of the system but it’s criminally underused.
"In today's fast-paced world, we don't want to waste any more time than necessary," writes Maggie Zhang.
According to Karla Guiterrez, "eLearning professionals are often over-confident about a course’s ability to capture an audience’s attention and engage users with its content.
"Relationships are the lifeblood of any business, and the ability to connect effectively with your employees, investors, vendors, customers, and others in your community and industry — the really important people in your business — can open up many doors for you and your company" says Peter Economy (photo, left), in a piece at Inc.
"Several years ago, I was invited to give my first public speech, and I made the mistake of saying yes," writes Adam Grant (photo, left).
"The way to become a better listener is to practice "active listening.
Drake Baer, writer at BusinessInsider.
According to Emmie Martin, "In today's job market, sending a post-interview thank-you note can be the difference between landing the job and being completely overlooked.