Excellence in Business Communication, 11th Edition
Chapter 10. Writing Persuasive Messages
"In this post, we will dig deep into some statistics and facts to further convince of why eLearning developers should embrace visuals when creating their courses," writes Karla Gutierrez in a piece at ShiftLearning.
Geoffrey James (photo, left) details the perfect elevator pitch.
"Can you diagnose a company's problems by the way it abuses the English language?
Can you guess what's on the list?
Harvey Schacter (photo, left) writes, "Your biggest problem with e-mail may not be the stream of messages floating into your inbox 24 hours a day.
Jacqueline Smith (photo, left) asks, "What makes a resume great?
In this article, professors from the Wharton School of Business debate the lessons of the banking crisis.
These six steps will help any small business improve its budgeting process.
Follow these five tips to pay less.
See why these 10 famous brands were able to successfully extend themselves into new product categories.
The original resource is no longer available.
The original resource is no longer available.
TeachThought.
Nel Stavely (photo, left) writes, "However good your intentions of being polite are, there are the inevitable moments in life when you know you could easily be very impolite indeed.
Jacqueline Whitmore (photo, left), contributor to Entrepreneur Magazine, presents ".
Robin Madell, writer for U.
Professor Adam Grant explains why being a giver rather than a taker can help your career and your motivation along the way.
See why Boeing’s bold strategy on the 787 Dreamliner wound up costing more and taking more time, not less.
Noted management professor John Kotter explains why management is not the same thing as leadership.
See why successful leaders know how to take control of their own thoughts and emotions.
Supercell, the fast-growing Finnish game maker (Clash of Clans, Hay Day), is organized as autonomous cells with no managers.
This resource is no longer available.
See how a German company perpetrated the “largest food fraud in U.
Maggie Zhang, editorial intern at BusinessInsider.