Excellence in Business Communication, 11th Edition
Chapter 10. Writing Persuasive Messages
Talia Wolf (photo, left) asks, "Have you ever thought about the effect the color of your landing page has on your users?
Kit Hickey (photo, left), co-founder of Ministry of Supply, shares her views on "key strategies for pricing your product.
"Recently, the Young Entrepreneur Council (YEC) contacted top business leaders to ask the question, 'What’s the worst business advice somebody gave you when you were starting your business (and how did you prove them wrong)?
Katherine Muniz (photo, left), of MyBankTracker.
"Following is my list of 12 stupid startup stumbles.
According to Drake Baer, "When now co-CEO Monty Moran was surveying Chipotle's 1,500 restaurants, he found a fascinating consistency: the best-performing ones all had a manager who had come up from the crew level.
Alden Wicker of LearnVest lists 50 tips.
According to Dan Waldschmidt (photo, left), "Sometimes your best effort isn’t good enough to land you the deal.
Does a higher minimum wage result in lost jobs or job creation?
"More and more people are calling for a "ban on banking," but that's not as crazy as it sounds," writes Joe Weisenthal (photo, left).
Drake Baer discusses the efficacy of incentives and motivation.
According to Jillian Berman, "The world many of us knew as teenagers is over: It’s no longer cool to hang out at the mall and grab a slice of pizza.
"The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world's most promising young entrepreneurs.
Dylan Connell (photo, left) shares his "6 things you didn't know about advertising.
"The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world's most promising young entrepreneurs.
"Increasing reading speed is a process of controlling fine motor movement -- period," declares Tim Ferriss (photo, left), author of The 4-Hour Work Week.
"Whether someone's lying to you, hitting on you, or bossing you around, you can read their intent and emotional state in their body language — if you know what to pay attention to.
Robinson Meyer (photo, left) discusses the advantage of taking notes by hand.
Justin Gmoser (photo, left) presents a short video on the "7 clichés you should never use in an interview.
"John ate a slice of pepperoni pizza, and drank a bottle of beer.
"Loose lips sink relationships.
"Fast Company recently attacked the use of "so" at the start of sentences, claiming it insults your audience, undermines your credibility, and demonstrates discomfort with the subject matter," reports Christina Sterbenz.
Logan Harper (photo, left) provides his answers to the question - Should you connect with co-workers on social media?
Hilary White (photo, left) lists "19 things unhappy people do that we should all try to avoid.
"Once again, I am amazed every time I talk to groups and find out so many educators have not used word clouds with their students.