Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
According to Cheryl Conner (photo, left), "When it comes to high impact communication it is hard to surpass the power of TED.
"I'm not that old, but I went to high school in a time before Facebook, before Google became a verb.
"This is a question I’ve been mulling for a number of months: How has email use evolved in the days since Sony's email server hacks and Wikileaks?
According to Jayson DeMers (photo, left), "I don’t think there’s ever been a marketing strategy as wrought with misconceptions as social media marketing.
According to Rachel Gilbert (photo, left), "Being more likable is within your grasp.
"If you've ever had someone record you speaking, it's hard to not notice how different you sound in the recording.
"Maybe you've visited the office.
"In this video, Entrepreneur Network partner Ben Angel explains how one study found that people are often the most productive in the first two hours after they wake up -- typically between 9 a.
"Speak with confidence, shine in the media, and present your brand in the best possible light.
"Ameen Haque, Founder of Storywallahs, is a storyteller, story coach and consultant.
"In this video, you will learn how to influence others to take action in business and serve in a way that serves everyone involved while maintaining the vision for the business as a whole.
Liz Ryan navigates the terrain in a video presentation and article at Forbes.
"What makes work satisfying?
"Heidi Grant Halvorson, author of No One Understands You and What to Do About It, explains why we're often misunderstood and how to fix that.
"With this new tool, brand centrality and distinctiveness don't have to be contradictory goals.
"Why do people tell lies in the workplace?
In this video Tony Robbins discusses the topic of rapport.
"Carmine Gallo shares the three simple secrets all inspiring messages share, and how inspiring executives and entrepreneurs tell their brand or product story in a way that's understandable, memorable and emotional.
"This is the largest collection of social media tools on the planet.
Richard Feloni (photo, left) reports on the thoughts of Keith Ferrazzi, creator of the career guide - Never Eat Alone.
"Two University of Louisville crisis management experts say that this week's United Airlines public relations fiasco is something that every business can take a lesson (or three) from.
"Top tips for building a presentation that matters and a Five-part Structure that will help turn your presentation into a conversation.
"There are thousands of different websites that you can leverage to build your own personal brand, but only a few that will give you both the reach and credibility to make a major impact.
"To make the visual side of your social media strategy a bit easier, here are some tools to help you create awesome pictures.
"'Shark Tank' investor Barbara Corcoran has met a lot of people in business.