Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
Ponder the key steps and decisions you have in front of you after graduation.
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TeachThought.
"Every company is defined by a few things: its name, logo, and brand identity.
"Below are some of the best social bookmarking websites I would recommend to teachers and students.
Logan Harper (photo, left) provides his answers to the question - Should you connect with co-workers on social media?
"Most job candidates know it's important to make a good impression in the interview.
Randy Krum presents a CopyBlogger.
"Even though plenty of consumers have discarded SMS in favor of WhatsApp and now Snapchat, Pew Research Center’s Internet & American Life Project reports that texting is fast becoming the way consumers want to communicate.
"It’s not just the small companies and amateurs that make mistakes on social media.
"In recent years Facebook has been mocked for copying key aspects of Twitter: hashtags, @ tagging, lists and more.
When you heard that Malaysia Airlines texted loved ones of MH370's passengers that the passengers had likely perished in the South Indian Ocean, what was your reaction?
"When you introduce a new person by email, you can spark great new relationships if you share more than name and contact information.
"One in five job-seekers (19.
"Want to get more followers and increase engagement on Twitter?
Dina Spector (photo, left) introduces an infographic from Happify titled - How to Beat Stress and Boost Happiness.
"When a plane is grounded or there are delays, customers sometimes vent their fury on Twitter.
"Somewhere in between the PR pitches, tech announcements, and six second video snippets, you may just find time [next] month to understand a few new social media tools and best practices," writes Susan Young (photo, left), President of Get In Front Communications, Inc.
Mikaela Rakos writes an introductory article and presents an infographic on the topic.
The team at The Write Life have prepared an infographic - 25 Editing Tips for Tightening Your Copy.
"This is it.
Ginny Soskey presents an infographic on the topic created by WhoIsHostingThis.
Recently Gmail began dividing its incoming email into 3 inboxes - primary, social (Twitter, LinkedIn, Pinterest), and promotional (newsletters, retail offers, etc.
