Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
According to Bob Hutchins, "What people are sharing and how they’re sharing it is changing.
"Here is one of the most common business inquiries I receive: 'I am about to launch a (business/book/seminar) and want to use Twitter to do it,'" says Mark W.
Justin Gmoser covers the topic in a video presentation.
"To many people, LinkedIn seems like a chaotic, confusing mess," declares Janet Scarborough Civitelli, Ph.
"Videos and photos are more likely to get clicked and shared on social media.
Take a look at a "Day in the Life of" Morgan, a communications employee at JetBlue.
According to Aaron Taube, "To make sure you and your future employer get off on the right foot, it's important to avoid meaningless buzzwords like "strategic" that make it look as if you haven't put a lot of thought into your profile.
Richard Feloni and Mike Nudelman, with BusinessInsider.
"How often do you use Google to find something on the internet?
Harvey Schacter (photo, left) writes, "Your biggest problem with e-mail may not be the stream of messages floating into your inbox 24 hours a day.
Ponder the key steps and decisions you have in front of you after graduation.
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See how mutual funds work and how to invest in them.
In spite of generally high unemployment levels, companies around the world struggle to find qualified candidates for many key positions.
See how many trillions of dollars flow through tax havens every year.
"Every company is defined by a few things: its name, logo, and brand identity.
"The blogosphere is full of practical how-to content on every topic you can imagine.
"Below are some of the best social bookmarking websites I would recommend to teachers and students.
Logan Harper (photo, left) provides his answers to the question - Should you connect with co-workers on social media?
"Most job candidates know it's important to make a good impression in the interview.
Randy Krum presents a CopyBlogger.