Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
"Somewhere in between the PR pitches, tech announcements, and six second video snippets, you may just find time [next] month to understand a few new social media tools and best practices," writes Susan Young (photo, left), President of Get In Front Communications, Inc.
Mikaela Rakos writes an introductory article and presents an infographic on the topic.
The team at The Write Life have prepared an infographic - 25 Editing Tips for Tightening Your Copy.
"This is it.
Ginny Soskey presents an infographic on the topic created by WhoIsHostingThis.
Recently Gmail began dividing its incoming email into 3 inboxes - primary, social (Twitter, LinkedIn, Pinterest), and promotional (newsletters, retail offers, etc.
"Securing a job is the tough part, but scouting an open position?
"It's the Internet of the Ephemeral—the side of the Internet that gives us Snapchat and Confide and other apps that owe their popularity not just to the fact that they are not Facebook, but also to the fact that they trade, specifically, on their impermanence.
Ric Dragon (photo, left) gives a report on his conversation with Christi McNeill, project lead of social business and listening at Southwest Airlines.
According to Naomi Garnice (photo, left) of the Daily Muse, "Considering that email is the primary form of communication in most offices, we don't always choose our written words as wisely as we should.
"Forget distinguishing the salad fork from the dinner fork.
"Even for those who are "in the know" about the benefits of Plus, many have difficulty learning how to use Plus effectively.
"It’s hardly an overstatement that social media has taken over our personal lives," writes Chris Riback in a piece at TheWeek.
Hagan Blount introduces the topic and presents the infographic at TheMuse.
"Things have changed a lot in the way we conduct business communications, especially between the customer and the company.
"Understandably, for many students, email is a venue of freedom and distance from academic considerations.
"As the playfully illuminating tech writer Mat Honan writes: 'Let’s say you’re a California-based employer and you do a basic background check on a job candidate.
To view the whole infographic click on the image to the left or on the link below.
Steven Gaffney (photo, left) talks about honest communication in this CommPro.
"As consumers use mobile devices more and more to read email, creating flawless designs that are readable and useful in both desktop and mobile environments can be quite a challenge.
"A compilation of 25 basic styles of blogging from award winning blogger and author of Personality Not Included, Rohit Bhargava (photo, left).
"Knowledge seldom takes the place of experience.
Shel Israel (photo, left) shares his 12 tips.
"Martha had some strong comments about bloggers, yet her PR folk pitch bloggers in an attempt to tap into their influence with their audience.