Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
"Video is the marketing juggernaut that continues to grow year over year.
"First and foremost, students must be aware that in mobile communications, brevity reigns.
Curtis Newbold presents an infographic on the topic.
"In August, the Interactive Advertising Bureau (IAB)’s release of a buyer’s guide for podcast advertising signaled that advertisers and marketers are beginning to take podcasting seriously as a marketing channel.
"In our highly polarized times, just about everyone has experienced the fruitlessness and stress of online political arguments.
"You became a business leader because you’re capable, confident, and intelligent, right?
"Presenting information to a crowd is an art form.
"How to fix the most common blogging bloopers.
"An infographic by film editing simplifiers Filmora lists nine trends to keep an eye on in the coming year.
"We’re headed toward the end of another year, and it’s time to start planning the next year.
"Before crafting a follow up email, we must first clarify what our objective is to draft a more effective call-to-action.
Check out the infographic on the topic.
"Business Insider recently checked in with three productivity experts to find out what habits are wasting the most time at work," writes Áine Cain (photo, left).
"Our eighth-annual social media blog contest generated hundreds of nominations.
"With so many so-called social media gurus out there, it’s hard for mere mortals not to have “imposter syndrome,” writes Lisa Kalner Williams (photo, left).
"It goes without saying that my new book, Reply All…And Other Ways to Tank Your Career was inspired by email faux pas.
"When it comes to emails, I tend to be pretty wordy," admits Kat Boogaard (photo, left) in a piece at TheMuse.
"Now, as much as I hate to see people bicker like elementary schoolers on the playground, I realize that fighting on Facebook is inevitable for some.
"AI technologies today range from simple to extraordinarily complicated.
"Law firm Cooney & Conway created a helpful infographic highlighting obscure laws from 11 countries which could land you in hot water if you break them.
"From tidying your space to reading the news, there are a variety of ways to prep for the day.
"You spent hours researching, cramming, and planning for the interview.
"Here are five crucial social media trends that will have the maximum impact on your social media strategy in 2018 and ahead.
Check out the infographic at ELearningInfographics.
"Before the internet took over the economy, "marketing" used to mean spending hundreds of thousands of dollars on a creative team, communications staff, and messaging.