Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
"Understandably, for many students, email is a venue of freedom and distance from academic considerations.
"As the playfully illuminating tech writer Mat Honan writes: 'Let’s say you’re a California-based employer and you do a basic background check on a job candidate.
To view the whole infographic click on the image to the left or on the link below.
Steven Gaffney (photo, left) talks about honest communication in this CommPro.
"As consumers use mobile devices more and more to read email, creating flawless designs that are readable and useful in both desktop and mobile environments can be quite a challenge.
"A compilation of 25 basic styles of blogging from award winning blogger and author of Personality Not Included, Rohit Bhargava (photo, left).
"Knowledge seldom takes the place of experience.
"This infographic really takes a look at the changes in social media and offers predictions for what may be relevant in 2014.
Shel Israel (photo, left) shares his 12 tips.
"Martha had some strong comments about bloggers, yet her PR folk pitch bloggers in an attempt to tap into their influence with their audience.
"It’s easy to see that the rise of social media has changed the way we communicate with those around us.
"If you're like most professionals, you probably write dozens of emails a day but barely think about the subject line.
To view the entire infographic click on the image or the link below.
"A study of how older teenagers use social media has found that Facebook is “not just on the slide, it is basically dead and buried” and is being replaced by simpler social networks such as Twitter and Snapchat," writes Matthew Sparkes in a piece for The Telegraph.
According to John Brownlee (photo, left), "In a world where inbox zero is the ultimate goal, who cares about good typography?
"If you own a small business, you've been told that you need to get on Facebook, get on Twitter, and create a presence for your brand in order to compete in today's digital landscape.
"Startups face tremendous pressure while competing with their bigger counterparts.
"So here you go, we present to you our latest infographic — Seven Shocking Stats & Trends about the Internet.
Lee Odden (photo, left) covers the topic.
"The most important thing you should keep in mind is if anyone would want to share or recommend the specific post to their family and friends.
"More people are shopping on mobile devices than ever before.
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).